Leadership Lesson 64: When You Are On Top Of Your Game, Change Your Game

Success is not a finish line - it’s the trigger to evolve: the moment you reach the top is the moment you’re most at risk of falling behind. Complacency is the enemy of greatness. If you want to stay ahead, don’t wait for the world to force you to adapt - change your game while you’re still winning. Reinvention isn’t a response to decline - it’s the strategy that prevents it.
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An illustration of a sandcastle that is being approached by the rising tide with two people preparing to build a new, bigger castle further up the beach.

Success is a double-edged sword: when you’re at the top of your game, it’s tempting to settle into the comfort of victory, but this is precisely when you should be thinking about your next move. Nothing is guaranteed, and the higher you climb, the deeper you can fall. To stay ahead, you must continue to change your game before the world changes it for you.

History is littered with examples of companies and individuals who were on top, only to fall behind because they failed to adapt. Take Kodak, for instance: at one point, it was a giant in the photography industry, dominating film sales worldwide. But when the digital age arrived, Kodak hesitated to embrace change. They clung to their traditional film business for far too long, even though they had actually invented the first digital camera. By the time they realized the need to fully adapt, competitors had surged ahead, and Kodak’s market dominance had evaporated. Their failure to change their game when they were at the top is now a textbook case in business history.

On an individual level, consider the story of a professional athlete who was once at the peak of his career but refused to evolve: Mike Tyson dominated boxing in the late 80s. His fierce power and aggression brought him immense success, but as he continued to rely on these same strategies, other fighters adapted. They studied his moves and found ways to counter his style. Over time, Tyson’s refusal to reinvent himself led to significant defeats. His downfall wasn’t due to a lack of talent, but because he failed to evolve his approach.

Success doesn’t last if you rest on your laurels. The world is always changing, and if you aren’t willing to change with it, someone else will. Whether it’s in your career, your business, or even your personal life, when you’re on top, that’s the moment to challenge yourself, shift gears, and find new ways to grow. Staying at the top isn’t just about maintaining your position – it’s about constantly evolving and staying one step ahead of everybody else. So, when you’re on top of your game, don’t get too comfortable – change your game!

Stephan Stauffer

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